The future is creative

Creative has become the single most important driver of performance. That’s why we built a team that scales brands across competitive markets.
Our Story
The Catalyst
Story
2023
It started with our founder

Catalyst was founded by Tobias Green in late 2023. After working as Head of Performance at a global underwear brand, he saw the challenges DTC businesses face everyday: lower cost per acquisition, higher spend and constant growth. Catalyst was launched as a performance-first agency to help brands take on those challenges.

2024
The early days

In the beginning, we worked with thousands of UGC creators across a wide range of demographics, helping brands produce authentic, high-volume content that could keep pace with paid social. That early model gave us the scale, flexibility and creative variety needed to support fast-moving growth brands with ambitious goals.

2025
A growing team

As the business evolved, so did our offer. What began as a creator-led model grew into a full-funnel creative service, bringing together copywriters, creative strategists, producers and performance analysts. Today, our team of 50+ creatives combines deep platform knowledge with strategic thinking to deliver winning creative month after month.

2026
Expansion of services

Catalyst now delivers far more than UGC alone. Alongside authentic content from a network of over 6,000 creators, we specialise in Hi-Fi video, graphic design, motion design and stills. Our clients can expect dynamic creative assets alongside deep data and performance feedback to continuously sharpen results that reflect what’s working now.

2026
Going global

As we help brands expand across the UK, EU and US, we want to support that growth with broad creator reach, multilingual capabilities and a scalable creative model. Our goal is to become the world’s leading ad creative agency for D2C brands that want to keep accelerating, whether that’s in their own markets or new territories.

2023
2024
2025
2026
2026
IGNITE THE CONVERSION
Built to
Scale
Our Vision
To set the global standard for performance-driven creative that actually performs.
Our Mission
We build creative systems that help brands scale faster, move smarter, and win attention without compromising the craft.
Vision
Mission
Our Beliefs
Four things we've learned from scaling brands across paid social
  • 01
    Creative is the biggest lever in paid growth
    Media buying can optimize performance, but the real unlock comes from better creative.
  • 02
    Volume beats perfection
    The brands that scale fastest are the ones testing the most ideas.
  • 03
    Creative should be built for platforms
    What works on TikTok might not perform on Meta. We shape creative to each channel and its audience.
  • 04
    Performance before aesthetics
    Data informs every decision. Because the best ads are built from testing, not guesswork.
Team & Leadership
Meet
the team
We’re a global team of 50+ creatives, strategists, and makers united by bold ideas, diverse perspectives, and an obsession with creating work that moves fast and hits harder.
Jordan Perez
Jordan Perez
Marketing Director

Jordan has over 9 years in advertising, working across Sky, VW, Amazon, Dove and more. He built the creative strategy department at Purdy & Figg scaling them from £5m to £65m before becoming Marketing Director at Catalyst.

Shruthi Padmanbhan
Shruthi Padmanbhan
COO

With 6+ years in agency and performance marketing, Shruthi leads operations at Catalyst — refining workflows, supporting teams, and keeping the business running smoothly.

Tobias Green
Tobias Green
CEO

With over 9 years of experience in performance marketing, Tobias has scaled publicly listed companies and led international teams. Founding Catalyst in July 2023, he has built out both the performance and creative divisions.

Ellen Whyte
Ellen Whyte
Performance Director

Ellen has worked in marketing for 8+ years, building her performance expertise at D2C specialist agencies. She then moved in-house where she led acquisition, before setting up the data department at Catalyst.

Jordan Lewis
Jordan Lewis
Creative Director

With over 10 years in the industry, Jordan has consistently driven creative excellence in agencies and in-house at global brands like, adidas, TK Maxx and JustEat for Business. He seamlessly blends data-led strategy with expressive design thinking.

From concept to conversion
Our
Capabilities
Creative & Content

  • Static Ads
  • Motion Ads
  • Creator Content Ads
  • Organic Social
  • Landing Pages
Performance & media

  • Performance Marketing
  • Pay Per Click
  • Google Ads
  • Conversion Optimisation
  • Data
Testimonials
What our clients say
"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."
"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."
"Working with Catalyst has been a genuinely great experience for the Cleo team. As our partner for UGC assets and stills for paid ads, they've been patient, collaborative, and easy to work with throughout the whole process. We've had a couple of real grand slams come out of this partnership. Dan has been an amazing rep throughout, making the whole process smooth and stress-free."
"We've been working with Catalyst on our content creation and they've genuinely delivered. They're responsive, hold a high quality bar, and aren't afraid to reshoot when something isn't up to standard. The ads they've produced have transformed our TikTok and Meta campaign performance. Their approach is systematic across strategy, content, and data analysis, which is what actually drives the results. Highly recommended."
"Catalyst have been an excellent paid media partner for us at Dermalogica. Their ability to produce creative at scale has transformed our paid social performance and given Meta's algorithm the diversity it needs to work more efficiently. Beyond that, they've re-enabled us to expand into new channels like TikTok Shop with confidence, bringing the creative output and platform understanding needed to see results, we're excited about the future! Would highly recommend."
"The team were fantastic partners to work with across both creative and performance. Easy to collaborate with, proactive in bringing new ideas to the table and always focused on building a long-term partnership rather than just delivering work. Their responsiveness was genuinely best-in-class, which made a huge difference in a fast-moving environment like ours."
"Our performance on socials has stepped up to new levels since we started working with Catalyst. We've been able to keep moving with new creatives at a rate we couldn't do on our own, helped by the Catalyst team's brilliant responsiveness and turnaround times. Its been great to work with a regular team at Catalyst who have got to know our business, so our creative cycles are now feeling like a well oiled machine, thanks everyone."
"Catalyst combine sharp strategic thinking with a highly collaborative approach, consistently delivering insights, agility, and measurable results that helped us scale efficiently on new and existing channels. They are an excellent long-term growth partner."
"Dan was an absolute joy to work with - friendly, responsive, and always on top of everything. He made the whole process effortless and is exactly the kind of account manager you want on your side."
"Working with Catalyst has helped us unlock real scale with UGC video testing. They’ve streamlined a process that would otherwise require significant manual effort, allowing our team to move faster and focus on higher-impact work. Their creative instincts are strong, they stay on top of emerging trends, and their experience across winning brands gives us confidence in the recommendations and insights they bring."