Privacy Policy

Catalyst Performance Ltd | Company No. 13632394
151 Walworth Road, London, Greater London, England, SE17 1RS
Last updated: 1 June 2025

1. Introduction

Catalyst Performance Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, enquire about or use our services, or otherwise interact with us.

Catalyst Performance Ltd is the data controller responsible for your personal data. We are registered in England and Wales under company number 13632394. Our registered office is at 151 Walworth Road, London, Greater London, England, SE17 1RS.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read it carefully.

2. What Personal Data We Collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

2.1 Identity and Contact Data

Name, job title, and company name
Email address, telephone number, and postal address
Social media handles or professional profiles (e.g., LinkedIn)

2.2 Business and Professional Data

Information about your business, brand, and marketing objectives
Advertising account credentials and performance data (where you grant us access)
Communications and correspondence with us

2.3 Technical and Usage Data

IP address and browser type
Pages visited on our website, referral source, and time spent on pages
Device type and operating system
Cookie data and similar tracking technologies (see Section 9)

2.4 Financial Data

Billing information and payment records (we do not store full card details; payments are processed via secure third-party providers)

3. How We Collect Your Personal Data

We collect personal data through the following means:

Directly from you — when you complete a contact or enquiry form, book a discovery call, sign a contract, or correspond with us by email or phone
From your use of our website — through cookies and analytics tools
From third-party platforms — such as advertising networks (Meta, Google, TikTok), CRM tools, or referral partners, where you have consented to such sharing
Publicly available sources — such as Companies House, LinkedIn, or company websites

4. How We Use Your Personal Data

We use your personal data for the following purposes, relying on the lawful bases indicated:

4.1 Performance of a Contract (UK GDPR Article 6(1)(b))

To provide, manage, and deliver our services to you
To process payments and manage billing
To communicate with you regarding the services, including progress updates and reporting

4.2 Legitimate Interests (UK GDPR Article 6(1)(f))

To respond to enquiries and manage our client relationships
To improve our website and service offering based on usage analytics
To send relevant marketing communications to existing clients and contacts (you may opt out at any time)
To protect our legal rights and pursue debt recovery where necessary
To conduct background checks and due diligence on prospective clients

4.3 Compliance with Legal Obligations (UK GDPR Article 6(1)(c))

To comply with applicable laws, regulations, and court orders
To maintain records required by tax and accounting legislation

4.4 Consent (UK GDPR Article 6(1)(a))

To send marketing communications to non-clients where you have given explicit consent
To place non-essential cookies on your device (see Section 9)

5. Marketing Communications

We may contact you with information about our services, insights, case studies, and events where we have a legitimate interest or your consent to do so. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly at the address below. We will process opt-out requests promptly and within no more than 10 business days.

6. Sharing Your Personal Data

We do not sell your personal data. We may share your data with the following categories of recipients:

Service providers and sub-processors who assist us in delivering our services (e.g., cloud hosting providers, analytics platforms, CRM software, payment processors, advertising platforms including Meta and Google)
Professional advisers including lawyers, accountants, and insurers
Regulatory authorities, law enforcement agencies, or courts where required by law
Prospective buyers of our business, in the event of a merger, acquisition, or sale of assets

All third parties are required to maintain appropriate security standards and are prohibited from using your data for any purpose other than those we instruct.

7. International Data Transfers

Some of our third-party service providers operate outside the United Kingdom. Where we transfer personal data to countries not deemed to provide an adequate level of data protection under UK law, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or standard contractual clauses approved by the Information Commissioner's Office (ICO).

8. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. In practice:

Client and contract records are retained for a minimum of six (6) years following the end of the engagement, in accordance with the Limitation Act 1980
Marketing contact data is retained until you opt out or request deletion
Website analytics data is retained in accordance with our analytics provider's data retention settings

When data is no longer required, it is securely deleted or anonymised.

9. Cookies

Our website uses cookies and similar tracking technologies to improve your experience and understand how our site is used. Cookies are small text files placed on your device.

We use the following types of cookies:

Strictly necessary cookies — essential to the functioning of our website and cannot be disabled
Analytics and performance cookies — help us understand how visitors use our site (e.g., Google Analytics)
Marketing cookies — used to track visitors across websites and deliver relevant advertising

You can control cookie preferences via our cookie consent banner or through your browser settings. Disabling certain cookies may affect the functionality of our website.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These include encrypted data transmission (SSL/TLS), access controls, and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access — to request a copy of the personal data we hold about you
Right to rectification — to request correction of inaccurate or incomplete data
Right to erasure — to request deletion of your data, subject to legal exceptions
Right to restrict processing — to request that we limit how we use your data
Right to data portability — to receive your data in a structured, commonly used format
Right to object — to object to processing based on legitimate interests or for direct marketing
Rights in relation to automated decision-making — not to be subject to solely automated decisions that produce significant effects

To exercise any of these rights, please contact us using the details in Section 13. We will respond within one calendar month of receiving your request. We will not charge a fee for reasonable requests; however, we may charge a reasonable fee or decline manifestly unfounded or excessive requests.

12. Complaints

If you have concerns about how we handle your personal data, we encourage you to contact us first so we can address your concern. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: www.ico.org.uk
Helpline: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Catalyst Performance Ltd

151 Walworth Road, London, Greater London, England, SE17 1RS

Company No.: 13632394

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The most current version will always be published on our website with the effective date noted at the top. We encourage you to review this policy periodically.

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Catalyst Performance Ltd | Company No. 13632394 | 151 Walworth Road, London, Greater London, England, SE17 1RS