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Decant Whiskey Partners

2024 - Present

Creating beautiful, conversion-focused creative for this premium whiskey brand - from hi-fi production to authentic UGC.

Motion

Graphic Design

Hi-Fi

UGC

The challenge

Decant Whisky Partners is a whisky cask investment company looking to elevate its paid social presence with more premium, trust-building creative across Meta. They came to us wanting a scalable creative strategy that balanced heritage, luxury, and performance marketing. We implemented a combined Hi-Fi, UGC, and stills approach, producing cinematic ads and educational content designed to build credibility while driving acquisition. Our creative strategy focused on authenticity, craftsmanship, and premium storytelling through shoots in both their Mayfair offices and bonded whisky warehouses in Scotland.

The outcome

We produced a wide range of Hi-Fi video ads, UGC creatives, and premium stills photography for ongoing paid social campaigns. Production included a large-scale Scotland shoot featuring a US actor with credits across Apple TV, BBC, and Amazon Prime productions alongside Samuel L. Jackson. The campaign helped strengthen Decant Whisky Partners’ premium positioning online, giving the brand a scalable bank of high-quality creative assets that improved ad diversity, elevated brand perception, and supported continued paid media growth across Meta campaigns.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims