Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Zoe

2023 - Present

A long-standing partner since 2023 and still going strong - growing across all their products with a complete performance creative offering.

Performance

Meta

Google

YouTube

UGC

Hi-Fi

Graphic Design

Static

Stills

Motion

The challenge

ZOE is a science-led gut health brand, founded by world-renowned epidemiologist Prof. Tim Spector and backed by the world's largest nutrition study, who partnered with us to scale creative performance across their Meta account as demand for their Daily30+ supplement and Zoe App continued to grow. The challenge was building scroll-stopping creative that could communicate a genuinely complex, science-backed proposition - gut health, microbiome diversity, and real food ingredients in a way that felt accessible, credible, and compelling to a health-conscious UK audience. We implemented a high-volume creative testing framework, launching a wide range of UGC, design and Hi-Fi Production concepts - using performance insights to pinpoint top-performing assets and scale them effectively across campaigns.

The outcome

As a result, the account scaled efficiently, with Catalyst ads emerging as a clear performance driver across every key funnel metric. Against a $193K total video budget, Catalyst creative delivered a 10.45% lower CPA, a 44.29% higher conversion rate, 19.03% higher hook rates and 21.31% higher hold rates compared to non-Catalyst video ads - alongside a 41.40% higher ROAS, pointing to a consistent efficiency advantage from attention through to purchase.

drag

Zoe

Two years in and still growing. The long game, played well.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims