Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Zava/Hims

2025 - Present

Driving huge month-on-month growth across multiple Kims brands - including Asda and Zava - with full-funnel creative across every major platform.

Meta

TikTok

YouTube

UGC

Hi-Fi

Graphic Design

Motion

Static

Stills

The challenge

ZAVA/Hims operates within the digital healthcare and wellness space, where accurate tracking, scalable acquisition and high-performing creative are critical to growth. When we took over the account, there were significant tracking and structural issues limiting visibility and performance optimisation. We restructured the account, resolved tracking challenges and introduced a diversified creative testing strategy across UGC, statics and Hi-Fi and Motion video formats. Our approach focused on scaling the brand through relatable creative, improving hook and hold rates, and creating a more scalable performance framework.

The outcome

We launched multiple new creative formats and continuously tested fresh concepts across Meta to improve engagement and conversion efficiency. Since taking over the account at the beginning of the year, the brand has achieved a 432%+ increase in new customers and a 1,000.99%+ increase in new customer conversion rate. Several newly introduced creatives significantly outperformed previous ads across engagement and retention metrics, helping drive consistently strong account-wide performance and more efficient customer acquisition.

The outcome

432

Increase in new customers since taking over the account

1,000+

Increase in new customer conversion rate through account restructuring and creative testing

drag

Hims

Scroll-stopping content for one of the boldest brands in men's health.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims