Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Canva

2025 - Present

Scaling one of the world’s biggest brands across the UK, New Zealand, Australia, and the US with performance-led UGC.

UGC

The challenge

Canva Enterprise came to us looking to break into competitive B2B verticals in the US, including local government, higher education, and real estate. They wanted creative that could speak credibly to professional buyers, not just designers. We developed a sector-specific UGC strategy on LinkedIn, crafting persona-led content tailored to the operational pain points of each vertical. Our creative approach repositioned Canva as a system of control, consistency, and governance, reframing it as essential infrastructure for enterprise teams.

The outcome

Government-focused creative drove 275,000+ impressions in 90 days, with top creatives achieving view rates of up to 48% and completion rates as high as 35%, well above LinkedIn benchmarks. Peer-to-peer UGC consistently outperformed traditional sales-led formats across all verticals, validating the strategy and building a clear creative roadmap for scale.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims