Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Granola AI

2025 - Present

Building a billion-dollar AI brand from zero - scaling from no spend to upwards of £2M/month in paid media, powered by relentless creative output.

Performance

Meta

Google

Tiktok

Youtube

UGC

Hi-Fi

Graphic Design

Motion

Static

Stills

The challenge

Granola AI, an AI-powered notepad built to transform how professionals capture meeting notes, came to us with an ambitious goal. New user growth at scale was the primary objective, starting from zero and aiming to aggressively scale paid media spend up to 6 figures and beyond, all while maintaining strong acquisition costs.

The outcome

In just seven months, we helped scale Granola AI from £0 to over £700K in monthly ad spend across the United States, United Kingdom, Australia, and Canada. We implemented a full-funnel creative approach spanning static, UGC, and hi-fi assets, fuelling a broad-targeting ASC structure through mass creative testing. By experimenting with campaign types and optimising toward conversion goals at different stages of the funnel, we found the right balance between data quality and quantity to unlock the full potential of Meta's algorithm.

The outcome

£700k+

Spend scaled from 0 to £700k+/month in 7 months

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Granola Ai

From zero to £1M/month spend. We didn't just build the creative — we built the machine.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims