Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Huel

2025 - Present

Supercharging Huel’s micro-influencer programme with scroll-stopping content that blends seamlessly into the feed.

UGC

The challenge

Huel is a leading performance nutrition brand that came to us looking to cut through a highly competitive paid social landscape and drive cost-efficient acquisition with new audiences. Our UGC-first creative strategy is designed to stop the scroll and build genuine consideration, pairing authentic creator content with clean still formats to serve different stages of the funnel. Our approach focused on native-feeling, relatable storytelling that could engage audiences unfamiliar with the brand.

The outcome

We produced 80 creatives per month across 20x3 UGC and 20 Stills, maintaining a consistent testing cadence across formats and audiences. Standout ads demonstrate strong engagement and early conversion signals. Creative learnings have sharpened our understanding of what resonates with Huel's audience, informing a more focused approach to format, hook, and messaging, with top performers now identified and budget consolidation underway to drive efficient acquisition at scale.

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Huel

Turning micro-influencers into macro results for a global nutrition giant.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims