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Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Perplexity

2025 - Present

Scaling high-quality creative production for one of the most talked-about AI products in the world.

Hi-Fi

Graphic Design

Motion

Static

Stills

The challenge

Perplexity is an AI-powered answer engine disrupting the search landscape, competing in a fast-moving category where standing out demands both clarity and credibility. The challenge was translating a technically sophisticated product into paid social creative that could educate, intrigue and convert across the funnel. We implemented a full-funnel creative strategy across Meta, building awareness through sharp product storytelling while driving conversion through benefit-led and comparison-style formats. Our creative approach balanced hi-fi product visuals with punchy, insight-driven copy designed to challenge search habits.

The outcome

We produced 300 creatives per month across UGC, static and motion, enabling rapid testing across audience segments and funnel stages. Improving our approach month on month as top-performing creatives were identified and scaled. One advert alone based on a meme style WhatsApp conversation referencing a topical debate of the moment took Perplexity to the number 1 download app on the App Store in Brazil.

The outcome

#1 App

Placed as #1 app in App Store

300+

New ads per month

drag

Perplexity

Hi-fi creative at the cutting edge of AI's most exciting new product.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims