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Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

PURDY & FIGG

2025

Helping scale Purdy & Figg to new heights - including breakthrough million-pound revenue days.

UGC

TikTok

Graphic Design

Motion

Stills

The challenge

Purdy & Figg wanted to scale their paid activity significantly, but without CPA climbing alongside spend. Rather than relying on media optimisation alone, our creative rollout spanned standard paid assets and whitelisting campaigns, with volume and variety built in to maximise the chances of finding winners. Our creative testing was fully data driven, utilising weekly brainstorms to recap on what worked and what didn’t.

The outcome

Our strategic approach showed that creative is the variable that changes everything. The 120 new assets we produced proved transformative, with one ad alone absorbing more than £270,000 in spend with a drastically lowered CPA, while a whitelisted ad from Silversmith reduced CPA by 60% and captured significant budget. By combining production scale with the right whitelisting strategy, we were able to show that a single winning asset can do the heavy lifting.

The outcome

Decrease in CPA with a 33% increase in spend

120

New assets produced in a single month

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CONTENT MANAGEMENT SYSTEm

Delivering a customizable and flexible experience

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims