Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Raylo

2024 - Present

Supercharging Meta growth with winning creative that consistently drives performance month on month.

UGC

Graphic Design

The challenge

Raylo is a sustainable tech b-corp, and came to us looking for a more strategic and scalable creative approach to grow their Meta account performance. We implemented a high-volume creative testing framework, launching a wide range of UGC and static concepts to quickly identify top-performing themes, hooks and formats. Using performance data and audience insights, we refined the winning creatives and scaled spend behind what consistently delivered results, while maintaining strong creative diversity across the account.

The outcome

As a result, the account scaled significantly, with the client stating they had never spent so much on Meta or had such a diverse creative ecosystem in place. We produced 30 UGC creatives per month for the first 4 months, then expanded to 30 UGC and 30 static assets monthly from month 5 onwards, now above month 15. Between Feb 2025 and Feb 2026, account ROAS has risen 455% and CPA’s have lowered by 61.4%, while sustained creative testing enabled consistent spend growth and improved account efficiency.

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RAYLO

Winning creative. Winning months. Every single time.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims