Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

The challenge

Rise & Fall is a premium home and lifestyle brand focused on luxury-quality essentials. During the Black Friday period, the challenge was scaling paid social performance efficiently while remaining competitive during peak trading season. We supported the brand with a strategic UGC rollout across Meta and Pinterest, focused on strong promotional messaging, premium storytelling and performance-led creative designed to drive engagement and conversion. Our approach prioritised consistent creative testing, rapid iteration and hands-on daily performance management throughout the campaign period.

The outcome

We delivered a continuous pipeline of high-performing UGC creatives to support campaign scaling and ongoing optimisation throughout Black Friday. As a result, the brand generated £3.5M in total sales during the Black Friday period, achieving a 79%+ YoY increase in revenue alongside a 4.00+ ROAS across both Meta and Pinterest. Through daily optimisation, creative iteration and performance-led decision making, we helped drive efficient scaling and consistently strong account performance during one of the brand’s most commercially important periods.

The outcome

£3.5M

Total sales generated during the Black Friday period

79%+

YoY increase in revenue while maintaining a 4.00+ ROAS

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims