Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Tenzing

2026 - Present

Taking this retail mega-brand into the D2C world with scroll-stopping UGC built for performance.

UGC

The challenge

TENZING is a 100% plant-based natural energy drink, founded by ex-Red Bull marketing director Huib van Bockel and inspired by the energising brews of Himalayan Sherpas - the brand now stands as the UK's leading natural energy drink, stocked across every major retailer and proudly B Corp certified. They partnered with us to sharpen creative performance across their Meta account as the brand continued to scale in an increasingly competitive category. The challenge was cutting through in a market dominated by synthetic giants like Red Bull and Monster, with creative that could authentically communicate TENZING's natural credentials and plant-based energy proposition to an active, health-conscious audience. Our approach was rooted in a structured creative strategy - testing across UGC formats, messaging angles and hooks to identify the highest-performing assets and deploy them efficiently at scale.

The outcome

As a result, the account demonstrated a clear efficiency advantage, with lower-spend creatives significantly outperforming on cost and engagement. Our strongest assets delivered an average CPA 43% lower than higher-spend creatives, alongside 61% higher click-to-purchase rates and 11% higher thumbstop rates, pointing to a consistent performance edge from attention through to purchase.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims