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Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Wild

2024 - 2025

Following Wild’s acquisition by Unilever, brought in to supercharge growth with scroll-stopping UGC content deployed across the world.

UGC

The challenge

Wild is a sustainable personal care brand offering refillable, natural deodorants in a range of scents and designs. The brand needed to scale paid social performance across both UK and US markets while keeping acquisition costs efficient, in a space where standing out creatively against conventional deodorant brands is genuinely difficult. They required a consistent, high-volume output of creative content that could be tested rigorously and optimised in real time to find what actually converted.

The outcome

We produced 100 assets per month across UGC, statics and stills, enabling a continuous creative testing programme that uncovered clear performance patterns across hooks, styles, messaging angles and product formats. Refillable system messaging consistently delivered the most cost efficient conversions, talk-to-camera UGC outperformed other formats with a CTR more than double the average, and scent-focused creative proved to be a strong conversion driver across both regions, with our static formats also delivering strong results through clean product presentation and high CVRs.

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WILD

Following Wild’s acquisition by Unilever, brought in to supercharge growth with scroll-stopping UGC content deployed across the world.

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Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims