Take a Closer Look

Across health, tech, FMCG and beyond, we’ve helped brands create lasting impact in the markets where it's hardest to win.

Yonder

2025 - Present

Building the growth engine for this challenger credit card brand - scaling spend month on month with a full creative suite across every major platform.

Meta

Google

Tiktok

Youtube

UGC

Graphic Design

Motion

Stills

Static

The challenge

Yonder is a modern rewards credit card brand looking to grow its user base and diversify beyond existing channels. To reach new audiences and acquire customers efficiently, we built a TikTok-first paid social strategy underpinned by a structured testing framework. Running across both standard App Install and Smart+ campaigns, we used Singular to identify the highest-quality acquisition pathways. Our creative approach combined UGC, hi-fi, brand, and motion formats, continuously iterated on live performance.

The outcome

We produced an always-on creative mix across UGC, hi-fi, brand, and motion formats, fuelling continuous testing on TikTok. The channel scaled efficiently quarter on quarter, with spend more than doubling from Q3 to Q4 and on track for further growth into Q1 - representing over 130% YoY growth. Signed agreements scaled in step, rising 63% QoQ from Q3 to Q4 and a further 33% into Q1, while CPC and CPM continued to outperform Meta benchmarks, cementing TikTok as a core acquisition driver.

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Yonder

Building the growth engine for the credit card challenger taking on the big banks.

Testimonials

What our clients say

"Working with Catalyst has been a fantastic experience. From brainstorming and briefing, to execution and the way they handle feedback, the team have left us thoroughly impressed. All work is completed efficiently and to a high standard, showing Catalyst have a clear understanding of our brand and our goals. They really feel like an extension to our internal team!"

"We engaged Catalyst to drive UGC content production for Bolt Food across multiple markets, and they've done a great job coming up with culturally-relevant concepts and executing them to the highest standard."

"We brought Catalyst in to own TikTok performance and creative while we doubled down on Meta and they delivered. They 3x our spend on TikTok in less than 6 months and sourced us a creator roster we now run through our in-house production, and produced creative that travelled brilliantly onto Meta too."

"Working with Catalyst's team was an incredible experience. They led our creative weekly sessions with precision, driving the production of new ads and ensuring a seamless feedback loop that continually improved our process and performance of our ads. Through their creative strategy and iteration cycles we were able to massively increase creative output and the amount of winning creatives from informed learnings."

"Catalyst have been a brilliant creative partner for us at Yonder. They genuinely feel like an extension of our team, easy to collaborate with, always bringing fresh ideas to the table, and never afraid to challenge our look and feel in the right ways. They've helped us level up with a more data-driven approach to creative, and unlocked content production at scale."

Featured Work

Other
Projects

Zoe

Canva

Bolt Food

Hims